New coffee products for Starbucks in Japan

Shaun Weston12 Jul 2010

Starbucks Corporation and Ajinomoto General Foods Inc have announced the upcoming launch of a portfolio of new coffee products into grocery and convenience stores in Japan.

This is the first time Starbucks coffee products will be available outside Starbucks retail stores in Japan.

Starbucks will launch Starbucks Origami Personal Drip coffee, a single-use pour-over brewing system that enables customers to brew a cup of Starbucks coffee wherever they are. Starbucks Via Coffee Essence will also be available in grocery and convenience stores.

The two companies announced the business agreement for at-home coffee products in Japan last May. These are the first products launching as part of this collaboration.

Source: Starbucks