Keen’s eight-strong range of natural products will now be offered to over 800 outlets in Scotland.
The deal with Green City is the most significant breakthrough in Britain by the nut processor, which is based at Bangor in County Down and is owned by Canadian-born Aimee Beimers, a trained nutritionist.
The distribution agreement follows a major rebranding of the packaging to ensure the butters stand out on store shelves.
“This is an immensely significant development for the business because it gives us a solid platform for growth in Scotland and encourages us to step up our efforts to expand our distribution network in England, another target market for the business,” said Beimers. “We already have around 100 outlets in England.”
Keen Nutrition products are also distributed in England through the Artisan Food Club in London, an initiative by Marcus Carter to promote artisan and gourmet foods.
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