New packaging for Lottie Shaw’s Parkin

Shaun Weston2 Oct 2012 (Updated 14 Nov 2012)

UK craft bakery Lottie Shaw’s of Elland has invested in more sustainable packaging for its handmade Yorkshire Parkin product, aimed at the independent retail sector.

A premium box, which is suitable for home composting, has been designed to replicate the look of the original bag, while retaining its artisan feel. The new packaging also allows the company to display more on-pack information, including nutritional details.