New Pub Grub flavours from McCoy’s

United Biscuits UK – a manufacturer of snacks, biscuits and cakes – has launched McCoy’s limited edition Pub Grub range.

The range consists of two classic flavours inspired from meals enjoyed in pubs across the UK: Lamb & Mint and Roast Beef & Horseradish. The range will be available in 50g handypacks with a MRRP of 52p, and a multipack that consists of 3x Lamb & Mint and 3x Roast Beef & Horseradish handypacks, with a MRRP of £1.71.

Helen Warren-​Piper, marketing director for Bagged Snacks, UBUK said: “Following the success of previous limited edition ranges, McCoy’s new British Pub Grub variants look to capitalise on the growing trend for classic, British flavours.”

Earlier this year McCoy’s launched a heavyweight summer campaign of advertising and promotional activity to drive sales for retailers, as part of a £1.5m investment in the brand in 2009. This included a return of the highly successful ‘Man Crisps’ TV advert, on-​pack promotion to win desirable gadgets, and the launch of a new McCoy’s website.

See more images from the Pub Grub range, as well as other new products, in our August Innovations gallery.

Source: McCoy’s

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