Sweetcorn brand Green Giant from General Mills is launching a mass consumer awareness campaign to promote its steamed preparation method the brand uses for its canned sweetcorn.
The fully integrated communication campaign focuses on 'the magical world of Giant goodness' and the steam cooking method.
Alongside the new packaging design and TV presence, the brand is investing in press advertising, PR, in-store and online activity as well as social media engagement through Facebook.
Source: General Mills
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