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New UK campaign for Oasis brand
Coca-Cola’s Oasis brand is launching a UK marketing campaign that targets its core audience of 20-somethings, showcasing the lengths to which Oasis will go to make lunchtimes better, according to a Popsop.com report.
Awareness for the campaign will be boosted by outdoor, radio advertising and an exclusive in-paper and online partnership with The Sun newspaper.
The media partnership will include a nationwide search for the lunchtime that most deserves a £30,000 makeover. Readers will have to explain why they think they deserve a better lunchtime to be in with a chance of winning an Oasis-style lunchtime improvement, and will enter via the dedicated Oasis Facebook Group: The Oasis Campaign For Better Lunchtimes.
Source: Popsop.com
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