News
SmartSeal and Glacial Water sign closure agreement
The two companies, specialising respectively in premium beverage closures and quality bottled water products, have announced the signing of a long-term sales agreement. Glacial Water will use the SmartSeal Flex closure on its LazyTown range of water products. The LazyTown brand is known in 128 countries around the world.
The SmartSeal Flex family of closures is unique in its functionality and design, with an automatically activated valve as the main feature. This provides spill control and enhanced user convenience in meeting the growing demand for on-the-go and active consumption.
LazyTown is a children’s entertainment and lifestyle brand with an internationally acclaimed TV show, live theatre shows, radio station, music, publishing, DVD, apparel and more than 6,000 merchandise SKUs.
“This agreement allows us to offer to all LazyTown fans a closure and a water product that perfectly suits LazyTown’s recommended active lifestyle,” said SmartSeal CEO, Jan Skoglund.
“We’re delighted to put the Active Flex closure on our GO Water range,” said MD of Glacial Water, Atli Már Bjarnason. “We can now offer a well designed product combining a quality water with a closure that’s the best there is in the market.”
The agreement covers sales and distribution for LazyTown GO Water worldwide and was announced on the same day that SmartSeal was declared the winner in the ‘Best new closure’ category of the 2009 Beverage Innovation Awards.
Source: SmartSeal
See also
Latest news
| |