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Ocean Spray Growers burst back onto TV
Ocean Spray returns to British TV in July with a series of three new adverts capturing the brand’s grower heritage and fruit expertise.
The latest instalments in Ocean Spray’s ‘Growers Campaign’ will feature ‘Justin & Henry’ in their native New England, enjoying their favourite Ocean Spray Cranberry and Blueberry juice drinks.
Jonathan Duffin, business development director (UK) at Ocean Spray, said: “We have a heavyweight support plan and sustained media investment in place for the juice drinks portfolio in 2011. As well as the new TV executions and as part of our ongoing commitment to improving taste and product quality, the Ocean Spray juice drinks recipe has been reformulated, which will be communicated to consumers on-pack with a ‘New and Improved Taste’ flash logo to enhance presence on-shelf. There will also be a national consumer promotion taking place in August and a regional summer sampling campaign.”
Source: Coca-Cola Enterprises
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