One Water rebrands in Australia

Clean water aid organisation The One Foundation has re-​branded its bottled water charity initiative One Water in Australia – and launched a new campaign encouraging people to switch to the not-​for-​profit brand.

The redesign brings the Australian brand in-​line with the global One branding, the ‘Do one good thing’ campaign, created by the agency Mindshare, calls on consumers to change the brand of bottled water they buy to the new-​look One Water in order to improve the health of impoverished countries.

The campaign coincides with the extension of the Foundation’s work into Asia in order to deliver clean water solutions to disadvantaged rural communities, the first of which will be in Cambodia.

All profits from the sale of One Water go towards funding sustainable water projects.

Source: B&T

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