Organic baby food brand Piccolo has expanded its range with the launch of six new stage-one food pouches for babies.
Rolling out this September across the brand’s retail portfolio, the new fruit-inspired flavours include mango, apple and kale with a dash of yogurt; raspberry and apple with soaked oats; banana, strawberry and peach with a hint of mint; and sweet potato, beetroot, apple and pear. The pouches introduce children to super-healthy ingredients such as kale and beetroot, which are often overlooked in the baby market, Piccolo said.
The brand has also unveiled its first vegetable-only products, initially launching exclusively with Waitrose. The Mediterranean-inspired vegetable pouches are available in two combinations: carrot and sweet potato with a hint of parsley; plus pea, courgette and leek with a hint of mint.
Waitrose babycare buyer Amy Glover said: “I am really excited to launch the Piccolo 100% vegetable range exclusively at Waitrose. The products look and taste amazing and support our strategy to encourage vegetable-based weaning whilst reducing sugar in little ones’ diets.”
Piccolo is backed by investors including food campaigner Prue Leith, ex-Pizza Express CEO Mark Angela and ex-Duchy Originals CEO Andrew Baker. The brand is on a mission to provide retailers and parents an alternative baby food, prepared by Piccolo’s expert team and infused with herbs, spices and olive oil.
Piccolo founder Catherine Gazzoli said: “Piccolo is a passion project that I started two years ago from my kitchen table and it’s been incredible to see how well received it’s been in just five months.
“We are excited to introduce six new products already and only next month will we be unveiling our stage-two collection. It’s fantastic to see there’s such demand for Piccolo, and certainly proves all the hard work has paid off, especially as it all started when my baby was still a little bump and has been an inspiration to me every step of the way!”
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