Supported by a major US marketing effort, P3 Portable Protein Pack could become a major force in the growing $19bn protein snacking category, which has been driven by consumer desire for protein-rich snacks such as Greek yogurt or protein bars.
The new packs contain no artificial preservatives, at least 13g of protein and have little to no sugar.
Available in the refrigerated meat case at US grocery and convenience stores. A single 2oz pack retails at $1.79 and a triple 6oz pack retails at $4.99.
© FoodBev Media Ltd 2024