Our Little Rebellion – the US brand of popped snacks – has debuted a new line of light and crispy protein snacks.
The new protein crisps boast 10g of plant-based protein per serving and will be available in three different flavour combinations, all of which, it said, combine bold and spicy flavour profiles with solid nutrition. There’s wasabi ginger with honey, hot buffalo, and sweet and smokey barbecue.
Paul Nardone, chief executive officer for owner BFY Brands, said: “Protein is something that many people struggle to get enough of every day, especially from their snacks. With the explosion of plant-based protein, and shoppers reinventing mealtime by snacking more frequently and therefore demanding more from their snacks, creating a protein-packed snack that still delivers on our brand promise has been in our crosshairs for some time.
“Everything we make has to taste amazing first and foremost, be made with ingredient transparency, and be non-GMO and gluten-free. Our new protein crisps check every box, and we’re eager to see how consumers and retailers alike respond.”
Protein crisps will begin shipping in April with a suggested retail price of $3.99 per 5oz bag.
The brand’s other snacks, including PopCorners and Bean Crisps, are available at natural food stores, grocers and convenience food outlets across the US.
© FoodBev Media Ltd 2017