Ovvio has debuted its new range of cold brew teas, designed for health-conscious consumers and released in eight different varieties.
The beverages are calorie-free and packed full of antioxidants, and were launched earlier this month in Harvey Nichols London; the brand celebrated with a special edition called Lovely Rose, which featured an exotic and delicate blend of rose petals, buds, mint and hibiscus.
The other flavours in the range are Yunnan black tea, green tea, rooibos, darjeeling, ginger and herbs, turmeric and herbs, oolong tea, and matcha latte. They are all available in transparent 240ml glass bottles with recommended retail prices ranging from £3.95 to £4.95.
Ovvio teas are steeped in cold water for a minimum of eight hours, which prevents the delicate leaves from burning, keeps enzymes intact, helps to intensify the flavours, draws out the nutrients and extracts antioxidants. The company has claimed that the range can have a number of desirable effects – including speed up weight loss, detoxify the body of chemicals and toxins, increase energy, improve mental function, enhance the health of the digestive system, improve thyroid function, balance blood sugar levels, stabilise hormones and make the skin glow.
A brand spokesperson said: “While iced tea has a reputation of being a ‘healthy’ choice, many consumers fail to realise that conventional brands often contain just as much sugar and preservatives as their soft drink counterparts. Ovvio has made history as the first European manufacturer to produce artisan zero-calorie cold brew teas that taste amazing without the need for artificial flavours and added sugars.
“Each Ovvio drink is brewed and bottled by a team of London-based master blenders with pure passion and respect for the product. This gives consumers the total peace of mind that they’re sipping on a premium quality British-made beverage. The company sources the finest tea leaves selected from small scale producers who use traditional farming methods and environmentally responsible growing techniques.”
© FoodBev Media Ltd 2024