Secondary packaging manufacturer WaveGrip – the maker of a lighter, stronger version of plastic rings for multipacking cans – has agreed a global partnership with contract canning services provider WeCan to help expand its distribution and reach.
WeCan provides contract canning for small- and medium-volume beverage producers. It is expanding its mobile canning service into Europe and, by extension, offering craft beverage producers of all sizes the facility to can their products on-site without installing a full canning line.
Its new partnership with WaveGrip will allow it offer strong, lightweight and fully recyclable multipacking options for a fraction of the cost of existing solutions, it said.
WeCan managing director Andy Hughes said: “The alliance with WaveGrip means that we can offer the benefits of lightweight and affordable multi-packing to our craft customers. WaveGrip’s innovation-driven approach to the market means our two companies have a perfect synergy as we both extend canning solutions to the rapidly growing small and medium-sized drinks producers that are unsupported by traditional approaches.”
WaveGrip’s carriers are produced using lightweighting technology and advanced polymers, which means the product is photodegradable and 100% recyclable. WeCan will roll out a leasing option which will allow craft producers the opportunity to scale much quicker than through ownership of a full canning line. It will also provide greater flexibility and support to manufacturers.
WeCan can also now offers smaller runs for specialists and company promotions – cans personalised to companies or organisations for events or marketing purposes open a whole new market to beverage producers across the continent.
“We are now able to support the micro-breweries even more and encourage entrepreneurial businesses to compete with the big boys,” Hughes added.
WaveGrip managing director Aaron McIvor said: “As well as meeting the needs of the biggest beverage companies in the world, WaveGrip is committed to the craft market and both delighted and excited by the partnership with our fellow innovators at WeCan. There’s never been a better time to start or grow a craft brand, and through canning and multipacking, producers are able to deliver their product at its absolute best to its consumers wherever they are”.
© FoodBev Media Ltd 2017