Colorado’s Peach Street Distillers has announced a full rebranding that will give all of its craft spirits portfolio “a cohesive look and feel”.
The rebranding – including fresh labelling, branding and digital components – was created by creative agency Red Tettemer O’Connell and Partners (RTO+P), and signals the award-winning craft distillers’ commitment to quality and growth.
The brand has also introduced a new tagline – “Colorado-made by Colorado folk” – that plays into the craft spirit trend and highlights the story of how “a passionate few” turned the fruits and grains of a small town in western Colorado into a family of extraordinary spirits.
The changes will be seen across Peach Street’s bourbon, Goat vodka, Jackelope gin and ranges of grappas, brandies and Rarer Air bier schnapps.
“The guys behind Peach Street are the real deal,” said Steve Red, president and chief creative officer of RTO+P. “Their ingenuity and stubborn attention to detail, matched with the almost mystical qualities of Palisade, CO, results in craft spirits like no other.”
Peach Street Distillers sales manager Moose Koons said: “After ten years in the making, we couldn’t be more excited about our new look and feel. This launch isn’t just about us; it’s about our community, growers and the amazing agriculture we are able to utilise to create our spirits. RTO+P completely understood this and with this rebrand gave our spirit family life.”
In addition to the rebrand, Peach Street Distillers is launching the first special edition flavour of TuB Gin – RTO+P’s very own gin brand – called Hopped Plum. The new flavour starts with the original “citrus-forward gin” and is combined with Palisade plum eau de vie and macerated Colorado hops for a hoppy, softly spiced and smooth spirit.
The spring edition of TuB gin kicks off a quarterly new flavour launch to coincide with the seasons, Peach Street said.
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