Recent reports have predicted a boom in the high-quality protein market as consumers begin to recognise protein’s weight management potential.
Once only the domain of the sporting elite, protein is reaching a wider consumer audience and quality expectations are rising. As a result, sales of ‘novel’, high-quality proteins such as peanuts are estimated to reach £1.71bn within the decade.
Containing 40-50% high-quality protein, depending on the level of fat, peanut flour can be used to add flavour and nutrition in a number of applications, including nutrition bars and snacks, sauces, marinades and baked goods.
Defatted peanut flour harnesses the protein of roasted peanuts through the partial extraction of oil. Peanut flour offers manufacturers a cost effective way to formulate high protein in foods that are healthy and gluten-free.
Louise McKerchar, European MD, American Peanut Council, said: “Health-conscious consumers are more aware than ever of protein’s benefits, which include weight management and satiety. However, protein-fortified products often suffer from taste and textural issues. More innovative formats such as bars and beverages also need to be offered.
“Peanut flour can help manufacturers overcome each one of these challenges thanks to its textural properties, versatility and healthy, flavoursome profile. We therefore expect more manufacturers to turn to peanut flour as they look to meet growing demand for protein-rich products derived from plants that look and taste great.”
Source: The American Peanut Council
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