Creative agency Pearlfisher has created a visual identity for Little Dish’s new range of snacks for children.
The new Go Gos range consists of mini wholegrain oat biscuits made with fibre-rich flax, chia seeds and pea protein. The company developed the brand in partnership with dietitian Lucy Jones to ensure the biscuits deliver nutritional benefits to toddlers and are true to the brand’s mission of making a positive impact on children’s health. They are available in raspberry, vanilla and ginger variants.
The new line, available in individual 25g bags as well as five-count multipacks, will “open the door to an exciting new category for Little Dish”.
Pearlfisher senior strategist and writer Holly Aurelius said: “The category is very aware of its own health connotations and thus brands are in constant competition with one another to claim the healthiest positioning – often referencing what the product doesn’t have. And so, we needed to focus on the product benefit to remind parents why snacking and topping up energy levels is important.
“Adults understand the importance of raw energy in their own lives, having already embraced it as an integral part of their snacking culture. We needed to create a visual expression of energy that learns from the natural, friendly, colourful and approachable language of energy in adult snacking to reassure parents of Go Gos’ health credentials but ,importantly, also imbue it with a sense of childlike fun and character for kids to get excited about.”
Pearlfisher design director Fiona John said: “We have maximised the language of good energy with a vibrant, informative and active design to encourage kids to live a colourful and well-balanced life, whilst still reassuring Mums of their nutritional goodness.
“The Go Gos range brings the popular Little Dish characters – the Zoo Crew – all together for the first time, showing them being active and interacting with the product. There are different characters on each of the bags; all of which are re-sealable with a collectable sticker. The illustrations on the back of pack make clear the nutritional benefit for parents with the sun becoming a good energy guarantee, and an ownable equity for Little Dish to extend across other ranges.”
Little Dish marketing director Charlotte Tisdall added: “Little Dish has been making healthy meals children love for ten years, so moving into the baby aisle with a range of healthy snacks is a natural progression. Pearlfisher has seamlessly moved the brand into this exciting new category with a bright and impactful identity that captures parents’ and children’s imagination, and delivers the good energy message perfectly.”
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