Pearlfisher has created the new identity and designed the packaging and tone of voice for Simply Sausages from Cranswick.
The four variants of the new-look Simply Sausages are:
- Smithfield Original no. 1
- Lethal Lucifer no. 666
- The Pork-a-Leekie no. 37
- The Italian Job no.14.
All have launched in Waitrose stores in the UK.
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