Pearlfisher New York has created the identity, packaging design and tone of voice for all-natural vitamin-enhanced water brand Activate.
- Douwe Egberts redesigns packaging to reflect UTZ certification
- GlaxoSmithKline repositions Revive from Lucozade to drive sales
- Rabobank identifies three forces driving the hybrid consumer trend
- Beverage > Water
- Food > New Products
- Packaging > Labelling
- Beverage > Soft Drinks