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Pepsi and Pandora to help celebrate Grammy Awards
Pandora, a leading personalised radio service, The Recording Academy and PepsiCo, are to launch a multi-layered campaign that will harness the excitement around the 54th Annual Grammy Awards, which takes place on February 12, 2012.
As the sponsor of Grammy-related content on Pandora, Pepsi is giving fans access to Grammy-nominated artist content with a Grammy mixtape, artist video series and, for the first time, Grammy genre stations.
In late January 2012, Pandora and Pepsi will introduce a Grammy artist video series, featuring exclusive interviews with select 54th Grammy nominees. Additionally, fans will be able to enjoy first-ever Grammy genre stations on Pandora. Approximately 12 genre stations will be based around major musical genres and will spotlight 54th Grammy nominees.
Tom Moradpour, senior director, Pepsi, said: “Music and entertainment are at the core of Pepsi’s brand DNA and we are excited to partner with Pandora and the Grammy Awards to create exclusive content and deliver one-of-a-kind of experiences to music fans.”
Source: PepsiCo
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