Pepsi and Billboard have joined forces for a new programme called the 'Summer Beats Concert Series.'
This new programme will include three Twitter enabled shows featuring performances by Billboard chart-topping artists across multiple genres, marking another extension of Pepsi's 'Live for Now' global campaign.
The live events will cater to crowds of up to 1,000 people, while music fans around the world will be able to watch online through Pepsi's enhanced Twitter profile page and on Pepsi.com.
The concerts will be promoted on Billboard.com and will be available on-demand after the show as well.
The 'Summer Beats Concert Series' will serve as an integral part of the broader partnership with Twitter. The programme launched last month with free weekly music downloads and recap videos.
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