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Pepsi partners with 7-Eleven to help relieve hunger
Pepsi has partnered with 7-Eleven’s convenience stores nationwide (US) to ask consumers to help relieve domestic hunger by purchasing a Pepsi trademark product at participating 7-Eleven locations nationwide, with proceeds of up to $250,000 going to Feeding America.
Pepsi will donate 5¢ from each 20oz Pepsi product purchased at 7-Eleven locations and customers can double their donations by checking-in to 7-Eleven on Facebook.
Bryan Welsh, Pepsi shopper marketing vice president, said: “We believe it’s important to create unique, point-of-sales marketing programmes that engage our customers and provide them with a convenient, immediate way to do good,”
Pepsi and 7-Eleven will have in-store and online promotional displays and advertising to drive deeper awareness, including case cards on Pepsi end-caps coupled with national and hyper-local advertising on Facebook and participating food bank websites.
Jesus Delgado-Jenkins, 7-Eleven senior vice president of merchandising, marketing and logistics, said: “Studies show that cause-marketing and social media are two critical ways to reach millennial consumers, a target demographic for both 7-Eleven and Pepsi. Pepsi has been a great partner in extending our partnership with Feeding America, a charity focus for our companies.”
All donations go to Feeding America’s national and local programmes, which provide emergency food assistance to 37 million Americans each year, including 14 million children and three million seniors.
Source: PepsiCo
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