Pepsi Kick hits the Dutch soft drinks market

Shaun Weston26 Jul 2012 (Updated 11 Oct 2012)

PepsiCo has introduced Pepsi Kick on the Dutch market – a sugar-free energy cola rich in caffeine. See our FoodBev Pepsi Gallery and Pepsi Next.

Initially launched in Mexico in 2009, the product took 44% share of the local energy drinks market. It comes in 0.5-litre plastic bottles.

Source: Popsop

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