Pure Leaf Iced Tea, a product of the Pepsi Lipton Tea partnership, is reviving its classic taste with a new 'For the Love of Leaves' campaign this summer.
Gail Simmons, of Bravo's Top Chef and Food & Wine magazine, will also join Pure Leaf at the Kentucky Derby to unveil tea-infused recipes.
Mary Barnard said: "We're reintroducing Pure Leaf's fresh brewed taste with a new look that iced tea drinkers will be proud to serve to both their families and guests.
"Our flavours, which are made from hand-selected tea from around the world, also pair wonderfully with food and make great additions to refreshing summer drink recipes."
- Cadbury Crunchums crispy cereal bites
- Tate & Lyle acquires Biovelop
- Vitafoods Europe 2013, in pictures
- Beverage > New Products
- Packaging > Labelling
- Distribution > Retail
- Beverage > Soft Drinks
- Beverage > Tea & Coffee