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Pepsi Max confirms 30-second ad for Super Bowl
Pepsi Max, the official soft drink of the NFL, will debut a new 30-second spot during the Super Bowl and be part of multiple activities during Super Bowl week in Indianapolis (US).
The Pepsi Max commercial entitled ‘Check-Out’ is the newest edition to the brand’s playful Cola Wars campaign. The spot depicts a competitor’s deliveryman attempting to discreetly purchase a bottle of Pepsi Max at the supermarket when he unexpectedly becomes the grand prize winner of ‘Pepsi Max for Life.’
A brand known for featuring great music as part of its Super Bowl ads, Pepsi Max tapped Sugarland’s Jennifer Nettles to record a renowned country ballad to accompany the spot.
Amy Wirtanen, senior director, Pepsi marketing, said: “The ‘Check-Out’ ad was developed to extend the legendary cola wars through a humorous scenario. The brand has a history of producing star-studded Super Bowl ads, and as one of the most iconic personalities to ever appear on television, Regis Philbin with his witty sense of humour was a funny highlight for this commercial.”
Source: PepsiCo
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