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Pepsi unveils new social TV platform
Pepsi has unveiled two new proprietary digital platforms, Pepsi Sound Off and Pepsi Pulse. Both platforms will initially focus on Fox’s The X Factor and will drive social engagement around other Pepsi entertainment properties in the future.
Pepsi Pulse is a real-time digital visualisation of the conversations taking place on the social web around key Pepsi entertainment properties such as The X Factor.
The platform shapes the volume of social data into a visual storyline and gives consumers a forum to follow the “pulse” of a certain topic or individual in real-time.
Shiv Singh, global head of digital, PepsiCo Beverages, said: “Pepsi Sound Off allows The X Factor fans to connect with each other and incorporates gaming mechanics to enhance the social TV experience. We live in a world where people naturally watch a TV show and engage on-line about it, in real time.
“Pepsi Sound Off is a unique application that allows fans to do just that in an immersive, addictive and social fashion, which not only builds loyalty for a TV show but also deepens Pepsi’s credentials as an active participant in pop culture while dialling-up the entertainment for fans.”
PepsiCo Beverages digital engagement team partnered with PepsiCo Beverages Digital Labs’ partner, Gigya, the leading social integration provider recognised for making websites social.
Source: PepsiCo
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