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PepsiCo acquires biscuit manufacturer in Brazil
PepsiCo has acquired Mabel, a producer of cookies, crackers and snacks in Brazil.
Brazil is the second largest cookie and cracker producer in the world. The addition of Mabel, whose brands include Mabel, Elbi’s, Kelly and Skiny, complements PepsiCo’s existing food and beverage portfolio and creates new opportunities for future growth and expansion, the company said. Mabel joins a portfolio of PepsiCo brands in Brazil including Elma Chips, Quaker, Toddy Chocolate Powder and Toddynho Chocolate Milk.
John Compton, CEO of PepsiCo Americas Foods and Global Snacks Group, said:“PepsiCo continues to build its global macro-snacks portfolio and make strategic investments that will drive our business performance and unlock long-term growth opportunities,” s “Brazil is an extremely important market for PepsiCo and this acquisition well positions us in a key segment in the snack category there.”
With the acquisition, PepsiCo will employ approximately 12,000 people in Brazil and operate 19 food and beverage manufacturing facilities across the country. The transaction is subject to a post-closing review by Brazil’s Council for Economic Defense. Financial terms were not disclosed.
Source: PepsiCo
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