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PepsiCo and Sentient Decision Science win award at TMRE
At the Institute for International Research’s The Market Research Event (TMRE), PepsiCo and Sentient Decision Science achieved the Explor award, recognising breakthrough innovation in technology as applied to market research.
A judging team selected PepsiCo and Sentient Decision Science as the most compelling, high impact example of innovation and technology advancing research and more specifically, the insights process.
Chuck Miller, DMS, chief research officer of uSamp, the founder and sponsor of the annual Explor competition, said: “PepsiCo and its research partner Sentient Decision Science pushed the boundaries of market research with their work in hedonic bundling, and the drivers of shopper behaviour that consumers can’t or won’t tell us.
“As a result of their multi-pronged research, PepsiCo and Sentient were able to drive significant impact to product strategy within PepsiCo that made them the natural winner of this year’s Explor award.”
Source: PepsiCo
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