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PepsiCo names women bloggers as 2012 digital correspondents
PepsiCo has selected three women as national correspondents who will go behind-the-scenes at key digital PepsiCo-sponsored events in 2012 – South by Southwest Interactive (SXSW) Festival, Aspen Ideas Festival, and BlogHer.
The bloggers will share their unique perspectives, provide insights from the events and spotlight ‘moments of inspiration’ via PepsiCoWIN.com and PepsiCo.com.
The correspondent search kicked off in August at the BlogHer 2011 Conference, when women from around the country were invited to share their stories of inspiration on PepsiCoWIN.com for a chance to be selected as correspondents. PepsiCo WIN is an online interactive network offering global female perspective and idea sharing from leaders, innovators and a community of women around the world.
Jamie Stein, director of digital platforms at PepsiCo, said: “These women were stand-out choices among the compelling entries from a pool of remarkably talented and inspiring women. This is a first for PepsiCo and expands on our efforts to support female digital entrepreneurs by giving them insider access. We look forward to reading and watching their coverage.”
Source: PepsiCo
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