PepsiCo has announced that Mauro Porcini will join the company in the newly created role of chief design officer.
Porcini, who formerly held the same role at 3M, will be responsible for 'infusing design thinking' into PepsiCo's organisation and culture by globally managing design with a 'creative, innovative and consumer-centred approach' for PepsiCo's brands, with a strong focus on its top 12 global brands:
- Pepsi See the new Pepsi Salty Watermelon.
- Sierra Mist/7Up
- Mountain Dew
Before joining 3M in 2002, Porcini founded and owned, with the Italian producer and music star Claudio Cecchetto, the design firm Wisemad SrL, where he led creative projects for clients in the technology, multimedia and entertainment industries.
His projects on 'Smart Clothing' have been showcased at the Louvre Museum in Paris and in the Seoul Art Center.
He studied product and strategic design at the University Politecnico in Milan, Italy, and at the National College of Art and Design in Dublin, Ireland.
Porcini will report to PepsiCo Global Beverage Group president, Brad Jakeman, who also is leading PepsiCo's long-term plan to drive more design-based innovation.
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