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PepsiCo selects 10 promising technology start-ups
PepsiCo has selected 10 start-up companies from across Europe that will make up PepsiCo10, a programme designed to discover and support emerging technology companies.
Chosen from submissions of more than 130 impressive and innovative technologies, the 10 winners will now work with some of PepsiCo’s leading brands in the UK, including Walkers and Pepsi, to activate pilot marketing programmes.
The selected PepsiCo10 start-ups in Europe include a wide range of social commerce and mobile technologies.
PepsiCo also announced that the company has committed to roll out a third iteration of PepsiCo10 in Asia or Latin America. PepsiCo10 first launched in the US in 2010 and through the programme, a number of last year’s winners have established lasting relationships with PepsiCo. For example, Table Top Media and Tongal have both undertaken a number of additional projects for PepsiCo since completing their pilots.
Source: PepsiCo
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