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PepsiCo set to focus on its ‘indulgent’ brands
According to a Financial Times article, PepsiCo will ‘renew its focus on its core indulgent brands’.
Albert Carey, chief executive of PepsiCo Americas Beverages, is quoted as saying, “We cannot forget about what I call the indulgent core businesses. If you’re going to do the healthy, you have to do the core, because we still have a very strong business in the core.
“You can’t just try to promote and develop healthy brands alone. You have to also get behind the indulgent brands. I am absolutely proud of selling [carbonated soft drinks]. I don’t think we should demonise these products.”
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