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PepsiCo sues Coca-Cola over Powerade advertising
PepsiCo is suing Coca-Cola over ads for a new version of Coke’s sports drink Powerade, saying the campaign makes false claims that could hurt its own energy drink brand Gatorade.
The Gatorade lawsuit says: ‘There is no evidence, scientific or otherwise, that Powerade Ion4 functions better than Gatorade as a sports drink’. PepsiCo adds that Coca-Cola’s new advertising campaign for Powerade Ion4 is false in saying it’s the “complete” sports drink, better than Gatorade because that drink is missing two electrolytes — magnesium and calcium.
PepsiCo claims there is no evidence that the new Powerade is better than Gatorade: “As the category leader, we have a responsibility to ensure consumers are accurately informed about the benefits of a sports drink,” said a PepsiCo statement. “And the truth is scientists say there is no evidence that Powerade Ion-4 is a more complete sports drink than Gatorade.”
However, Coca-Cola spokesman Scott Williamson said: “We stand behind our product and are prepared to defend the role that Powerade plays in hydrating consumers.”
Source: Associated Press, AJC
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