Independent coffee brand Percol is celebrating 25 years of success with a total sales increase of 26% year-on-year and its first ever TV advertising backed by a national sampling campaign.
Percol's first TV advertising will be broadcast in the UK over a six-week period in August/September.
Coinciding with the TV advertising, Percol is embarking on its biggest ever national sampling campaign as 'The Official Coffee Sponsor' of The 16th Gastro Alfresco 2012 roadshow.
The national consumer sampling campaign will take place in 75 major retailer car parks from July to September.
Percol is continuing to grow apace, with instant coffee sales up 75% in the last two years (AC Nielsen, 2012).
Source: Food Brands Group
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