Percol redesigns brand to celebrate 25th anniversary

Shaun Weston31 Jul 2012

As part of its 25th Anniversary celebrations, Percol has relaunched its ground coffee range packaging. See also Percol Rainforest Organic Arabica Coffee.

“Percol continues to go from strength to strength, with our ground and instant coffees achieving double-digit volume sales growth, with sales value up by a staggering 26% year-on-year," said David Brooks, sales director for Percol. "We are excited that our brand relaunch plus heavily up-weighted marketing plan will drive the Percol brand to even greater heights.”

Percol was founded in 1987 by managing director, Brian Chapman.

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