This transaction reflects Pernod Ricard’s confidence in Avión’s brand equity and growth potential, and the brand’s important role in Pernod Ricard’s growth ambitions in the US, the largest market of the group.
“Thanks to the close working relationship between Pernod Ricard and Ken Austin, founder and chairman of Tequila Avión, and Jenna Fagnan, Avión Spirits president, Avión has delivered excellent results since the creation of the joint venture in 2011,” said Pernod Ricard USA CEO Bryan Fry. “The ultra-premium brand has become a bartender and consumer favourite and today benefits from very strong brand equity and momentum.
“Avión is an important brand in Pernod Ricard USA’s portfolio and we have great confidence in its future. With our increase in ownership, we are pleased to further strengthen this partnership to continue to build a successful brand in the years ahead.”
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