Unilever tea brand PG Tips will offer shoppers in the UK the chance to win 1 of 500,000 personalised mugs as part of an extensive new promotional campaign.
The on-pack offer applies to boxes of 80 and 160 PG Tips teabags. The promotion will run until the end of September with packs launched in major multiples.
Consumers can enter the unique code found on promotional packs on a specially created microsite, and could win one of the personalised white mugs with their initials stylised in PG Tips’ green and red logo font.
Lola Danlos, brand manager for PG Tips for Unilever UK, said: “Personalisation is a huge trend at the moment and this exciting promotion will give PG Tips fans the chance to get their hands on their very own personalised mugs. Whether they keep it for themselves, or give it as a gift to friends or family members, we are expecting them to be a huge hit with everyone.”
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