The Philadelphia Simply Stir range launched last April in two flavours and is already worth £6.9m.
Beatriz Portela, brand manager for Philadelphia, said: “Philadelphia is the UK’s number one soft white cheese brand, worth £107.7m, and the strength of this brand is helping to drive real success across the Philadelphia Simply Stir range. Creamy Peppercorn adds another exciting option for busy consumers, enabling them to create a delicious meal in minutes, whether as a sauce for steak or in one of the delicious recipes on pack or on our website.”
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