PizzaExpress has expanded its retail offering with the launch of its Leggera restaurant range of healthier pizzas.
Unveiled in the UK to complement the brand’s chilled retail range, the new pizzas come in three flavours: chicken and vegetable, prawn and broccoli, and squash, kale and goat’s cheese.
They are aimed at lighter meal occasions, portioned for one person and made with a multigrain base.
Following their collaboration to redesign the PizzaExpress At Home packaging in 2016, design agency Bulletproof was appointed to the project in September 2016.
A statement from the agency said: “A healthier/better-for-you range shouldn’t mean a taste sacrifice.
“The new PizzaExpress range signposts the lighter, healthier proposition, while ensuring it still feels part of the PizzaExpress family. A fresh green range colour complements the rich, vibrant, healthier ingredients.”
In September last year PizzaExpress launched its first range of frozen pizzas as part of the Artisana range.
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