The fresh, crisp, dry wine launches in All Bar One sites in the UK, followed by a May rollout in more than 120 of M&B’s Country Pub sites.
50p from each bottle sold is being donated to the Friends of the Honey Bee national fundraising campaign set up by the British Beekeepers Association. Using the slogan Help the Bee, buy Planetbee, the brand offers orchard-ripe fruit, fragrant blossom and honey on the palate and will have an RSP of between £20-25.
© FoodBev Media Ltd 2024