Polyethylene terephthalate (PET) packaging manufacturer Plastic Technologies has launch its new shelf-ready modelling capability, which provides brand owners with a variety of water-clear or tinted plastic container prototypes.
The shelf-ready models give marketers the ability to evaluate packaging concepts across bottles, containers and thermoforms, in a form that closely approximates production pieces. The models are significantly less expensive than clear Lucite models, the American company said, and provide a better impression than opaque ones.
They can be filled, labelled and topped with closures to create containers that can be used for shelf simulation, aesthetics and physical impression, as well as for consumer focus groups, Plastic Technologies said.
PTI director of design services Rob Groll said: “PTI’s shelf-ready capability pushes modelling to a new level. Marketers typically only have access to opaque bottle prototypes. While those can be useful, they do not allow marketers to observe package characteristics in a close-to-final visual iteration. We believe that the capability will shave both time and cost off of the package development process.”
© FoodBev Media Ltd 2024