As part of a £1m campaign, Plum is sponsoring the parenting strand of programming on Sky which aim to communicate the super food quality and nutritionals of Plum’s ingredients and how they can help to aid a child’s development. Each entertaining ident features a Plum baby taking part in a seemingly normal activity, with the end frame revealing that the baby is in fact, a genius.
Plum MD, Nigel White, said: “Plum is all about educating and supporting mums through their weaning journey with the best quality ingredients and recipes which are created by the food experts in our kitchens. Each ingredient in all of Plum’s recipes is chosen for a reason, to fulfil a need in a baby’s development process. To support this concept, we have also produced the Weaning of Life Guide which is a downloadable magazine to provide parents with the best advice on early feeding.
“2012 is set to be an exciting year for Plum. We’ve got some exciting projects coming down the line and look forward to raising our brand profile further with both retailers and consumers.”
Source: Plum
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