Italian designer Ui Kerbl is founder of the iT iS Group – known for innovative design for beverage packaging. He has recently developed a diamond faceted bottle for a new sparkling pink champagne being launched in January 2016 in France and aimed squarely at young and affluent female consumers.
Here he talks about the importance of design for differentiating beverage cans and bottles on shelf.
Recorded and produced by: Claire Phoenix and Darren Wood
Subscribe to the FoodBev.com podcast series via iTunes
© FoodBev Media Ltd 2024