News Published on 15 Apr, 2009
Powergirls to boost sales of Sip water in Boots
Filed by Shaun Weston
Inside Out Beauty has engaged field marketing experts Powergirls Limited to support the launch of its unique Sip Drink range of naturally flavoured waters in health and beauty retailer Boots.
The first wave of in-store activity saw Powergirls conduct sampling in Boots’ flagship stores during March and April. The campaign will continue in May and June, when Sip is launched in a further 40 Boots London stores.
The Powergirls team worked closely with Inside Out Beauty to devise in-store activity that would raise consumer awareness and increase sales. Established in 2007, in-store activity is phase two in the company’s marketing plan and aims to build on the press and media coverage generated during launch.
Inside Out Beauty’s owner, Kate Cazenove, said: “It’s important for us to communicate the key beauty benefits of Sip to consumers, explain the natural ingredients we use and make them feel good about purchasing Sip. By using Powergirls’ brand ambassadors, we can speak to consumers at the point of purchase and place Sip directly into the hands of our potential customers.”
Initial feedback has seen Sip become a popular drink option as part of the Boots ‘Meal Deal’, with mango and elderflower proving to be the most popular flavours.
Source: Powergirls Limited