US-based Prairie Farms Dairy has added a new flavour, Lactose Free Vanilla Almond Milk, to its line of lactose-free milks, which were introduced in February.
The Vanilla Almond Milk joins Fat Free Milk With Calcium, Fat Free Milk, 2% Reduced Fat Milk and Vitamin D Whole Milk offerings.
As with the rest of the line, Lactose Free Vanilla Almond Milk is real milk but without the lactose. The product is fat-free, ultra-pasteurised and comes from cows not treated with artificial growth hormones. It contains the same nine essential nutrients as regular milk and 80 calories per one cup serving.
The company said it recognises that many lactose intolerant consumers have stopped drinking real milk, and instead are consuming non-dairy alternative beverages, including almond and soy.
The almond milk is its solution to bring those consumers back into the dairy category.
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