Greek food brand Odysea has introduced a new packaging design across its portfolio of artisan flavours.
The new packaging has been rolled out across Odysea’s ranges of appetisers, olive oil, feta cheeses and honey – as well as the brand’s selection of meze dips, which are available in aubergine; roasted red pepper and feta; and bruschetta topping varieties. The updated design has been created to underline the quality of the brand, highlighting the provenance of the ingredients used its versatility in complementing traditional and contemporary recipes and eating occasions.
Odysea will support the introduction of the new design with a “heavyweight” consumer PR campaign spanning national media, including food and women’s titles. The updated range will be available from major British supermarkets including Waitrose and Sainsbury’s, beginning this month.
Odysea founder Panos Manuelides said: “Our new sleek modern design communicates our premium positioning and authenticty, whilst appealing to today’s consumer. We are delighted with the refreshed look and excited at seeing them on supermarket shelves.”
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