Using iconic food based characters such as a goldfish formed by parts of an orange, the graphics emulate the textures of the fruits used in the juices to communicate flavours – which include sparkling orange, apple, elderflower & grape, ginger beer and yoga bunny detox. There are also informative fact panels about the company’s use of natural and preservative-free ingredients.
“Intelligent and savvy customers want to be entertained and packaging should be used as a tool to engage and inform. Once we had worked through the concepts for our sparkling Pure Pret drinks, the challenge was simple – to showcase these beautiful eye-catching designs on our cans,” said James Cannell, international head of creative, Pret A Manger.
“The sustainability benefits together with the large printable surface of the beverage can allowed us to create a package that clearly promotes Pret A Manger’s key messages and strengthens brand identity,” said Caroline Archer-Reed, marketing director, Crown Bevcan Europe & Middle East.
Source: Crown Bevcan Europe and Middle East
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