Princes food and drink group is continuing its investment in the Princes brand this year with a £1.6m seven month integrated advertising campaign which launches this month.
The campaign extends Princes’ ‘Yours to Enjoy’ brand message which was first launched five years ago.
The campaign, which runs until January 2013, will target a predominantly female consumer through advertising and promotions in consumer magazines. It will also be supported through online, PR and in-store activity.
Creative executions have been developed to promote Princes’ branded fish, meat, fruit and juice products, as well as its recently-launched Complete Meals for One range.
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