News
Probiotic from Chr Hansen wins Product of the Year 2012
The Italian probiotic product, Yovis Regola, has won the Product of the Year 2012 award in the Dietary Supplements category. 12,000 consumers attended.
Silvia Brunelli, who works as a product manager, OTC and food supplements at the Italian company Avantgarde/Sigma Tau, said: “Yovis Regola is not only a successful concept, it is also a product that works once tried. This award is the consumers saying that the product stands out and is worth taking – it is simply a consumer endorsement and more powerful than any advertising!”
Together with global bioscience company, Chr Hansen, they have developed the first product on the market containing Bifidobacterium BB-12 and fibre to fight constipation.
Silvia Brunelli added: “Product of the Year (POY) is the consumer award for product innovation. The aim of POY is to help consumers find the best products in the easiest way and to encourage companies to strive for quality and innovation. The POY seal serves as the standard of consumer confidence in several countries and sends a powerful marketing message.”
12,000 consumers aged 15–65 years old took part in the online survey conducted by the global research company TNS. After a presentation of the participating products, the consumers were asked to rate them on the basis of two qualities: User satisfaction and innovation. Yovis Regola was elected the winner with the highest score in the Dietary Supplements category.
Source: Chr Hansen
- If you enjoyed this article, you may also like this: Heat stable probiotic strain receives GRAS status
See also
Latest news
| |
Your comments (0)
Add your comment
Please login or register to post comments.