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PureCircle and PII agree distribution deal for stevia
PureCircle USA has announced a distribution agreement with Premium Ingredients International, one of the largest ingredient distributors for food, health and wellness and feed/pet food manufacturers.
Effective 15 September 2010, Premium Ingredients will become the new distributor for PureCircle’s stevia-derived products within the US.
This strategic partnership allows Premium Ingredients to sell a large range of high-purity stevia products to emerging customers backed by the brand reputation of PureCircle. For PureCircle, the agreement extends its distribution reach within the US by over 1,000 customers, while providing them an additional technical resource.
“This new partnership enhances PureCircle’s ability to service customers in the US with a value-added ingredient distributor that brings a strong technical sales force and distribution network to supplement our own market leading customer support,” said Jordi Ferre, corporate vice president sales and marketing for PureCircle.
“We’re extremely excited to add PureCircle to the outstanding portfolio of fine products and ingredients that we represent,” said Don Thorp, president of Premium Ingredients International. “Our emphasis is to continue to expand our portfolio of good-for-you ingredients and the Supply Side West show is an excellent venue to announce our new commitment with this partnership.”
Source: Premium Ingredients International
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